Business is thriving on California’s Central Coast and Access Publishing’s CEO Scott Brennan thinks it is about time local businesses have a dedicated news platform: the Central Coast Business News. “Just in San Luis Obispo County alone, local businesses contributed $1.3 billion in sales taxes in the fourth quarter of 2016,” said Brennan.
“This amount is certainly a noteworthy contribution towards supporting local community and county services,” said Brennan. “And this amount does not include the support local businesses donate to youth and community activities.”
Central Coast businesses and community organizations represent everything from accounting and agriculture to a zoo and contributed $14.3 billion to the gross regional product in 2016. Collectively, businesses located in San Luis Obispo County, South Monterey County and North Santa Barbara County serve a population close to 500,000 residents as well as thousands who visit the area every month. The new website, Central Coast Business Newsgives Central Coast businesses an important media outlet that is dedicated to announcements about business successes.
Local business support is what makes vibrant community activities such as local festivals, youth activities and art and entertainment possible. Business growth is supported through local resources like local chambers of commerce, economic development and professional organizations. The Central Coast Business News is the latest resource from Access Publishing to keep business in touch with the community and with other Central Coast businesses. The new website gives local businesses the opportunity to share business successes, announce new services and products, share awards and recognitions, announce promotions and retirements, announce support for community organizations.
For more information about having your business news published in the Central Coast Business News, contact Access Publishing at (805) 226-9890.
About Access Publishing
Access Publishing is a Central Coast leader in online marketing, web design, graphic design and local search optimization (SEO). The company works with clients in a multitude of services, such as SEO, online ads, and website design. In addition to online resources, Access Publishing offers advertising in their print and online outlets, local news through the “Paso Robles Daily News” and “A-Town Daily News,” the “San Luis Obispo County Visitor’s Guide” and local community guides.
Contact Access Publishing for marketing and web design needs and for more information about adding your business news to the Central Coast Business News or any of Access Publishing’s other business and services directories.
This press release is by Paso Robles SEO company Access Publishing, 607 Creston Road, Paso Robles, CA 93446. (805) 226-9890.
For almost 100 years, local yellow pages have been a mainstay of advertising for small businesses. With the rise of online search engines like Google, business owners should be asking themselves if traditional print phone book advertising is still valuable.
“Yellow pages are still an important part of a balanced marketing strategy,” says Scott Brennan, CEO of Access Publishing, a Paso Robles-based advertising and marketing firm that produces the local phone book, North County Access, the San Luis Obispo County Visitors Guide, designs business websites, provides search engine optimization, and publishes the online Paso Robles Daily News.
“Having a great online presence is critical for small businesses to succeed, but you don’t want to put all your eggs in one basket,” he says. “Most local businesses should budget their marketing as a mix of online, print, radio, direct mail and perhaps television.”
“Over the past four years we have recommended clients move more of their advertising budgets to online marketing, but print advertising is still a great way to reach local consumers,” he says. North County Access is delivered annually to over 40,000 homes and businesses in Paso Robles, Atascasdero, Templeton and surrounding areas.
Brennan points to recent research: 84-percent of consumers use yellow pages every year to find business, according to Burke’s Local Media Tracking Survey. Yellow pages are more trusted than search. Forty-five percent of consumers say “The source I trust most for finding local business information” is print yellow pages, compared to 41-percent for search. Forty-five percent also say the print yellow pages is “The most accurate source for finding local business information,” compared to 39 percent for search.
Forbes magazine did an analysis on the question. They asked, “Should small businesses still book yellow page ads?” Their conclusion was that people, especially older demographics, do still reach for the printed Yellow Pages when they need a local business in a hurry. For instance, plumbers should think hard before they ditch their local phone books. Personal injury lawyers should also track their incoming leads closely before deciding to stop their ads. There are lots of examples of businesses that service folks with urgent needs who may benefit from staying in the books.”
Those who track their advertising know that yellow pages work, Brennan says. “Just ask Paso Robles pizza restaurant owner Randy Syracuse of Marv’s Pizza. They receive over 100 pizza coupons every month from the yellow pages,” he says. The owner of Country Florist agrees, “Access has helped me get my name out in the community through their great local phone book and the Internet… their entire staff are so helpful and great to work with!”
